rough recording of a track off our (Modern Man) upcoming album…
A campaign I have designed for Tama drums, inspired by the physical and rhythmic connections between people and music, more specifically, drummers and their drums. The first piece is intended for musicians’ magazines, while the others would be featured in similar publications and also published as posters for music stores and other appropriate venues.
All ads, with the exception of the focal image of “See the stars”, are made up of found Google images.
Because your tongue will always be subpar.
Take a drive on the dark side.
The day owl is the new night owl.
Art effects its viewers psychologically. It beckons an audience, it is captivating and has the potential to be unforgettable. It also, most often, carries a price. A successful artist among industry, knows their audience. He or she is capable of crafting artwork that will woo critics and dazzle collectors. While concern for the feelings of their audience may be secondary to that of their creative process, it is still present and incredibly necessary. What is art, if not simply an idea crafted by creative minds designed and developed to attract eyes with a desire to be admired, sought out, appreciated? Just as the artists’ success depends on the psychological perception of their audience, advertisers’ livelihood relies on the preliminary understanding of their audiences’ psyche. So I beg the question, is advertising dissimilar from art? If artists designed their work out of pure integrity and a desire to create, why are there such unbelievable price tags involved?
And as you hang your newest addition of so and so’s limited edition print on your wall, adjacent your beloved swiss dinner table, rolling your eyes at what you’ve just read, consider the racy commercial that led to the purchase of your new favorite body wash. And what is it about those American made v-neck t-shirts that make them irresistible despite the higher costs? Is it the fabric, the fit, or something much deeper? Whether advertisements have led you to a specific store, to purchase a particular product, or to seek out a certain style or design, it is marketeers’ understanding of the same aesthetic principles that ‘artists’ wrestle with, that offer a foundation and structure to consumers’ wish lists.